GET TO KNOW US
From colleagues to friends to partners, Sterling and Rory have built a strong relationship over the past 18 years. In 2025, they chose to bring that foundation into a shared venture, creating Ignite Partners.
Together, they combine their experience, skillsets, and network to partner with and support small to mid-sized businesses. Their approach is rooted in long-term investment, working alongside teams to strengthen, grow, and elevate businesses over time. With experience in both remote leadership and hands-on support, they’re well-equipped to stay actively involved, no matter where a business is located.
At Ignite Partners, our mission is to partner with established small businesses and help carry forward the legacies they’ve worked so hard to build.
We invest in strong companies with dedicated teams, honoring their impact, their relationships, and their reputation while supporting their continued growth.
Through long-term partnership and thoughtful stewardship, we’re committed to helping these businesses thrive for generations to come.
Our values guide everything we do. We act with integrity, collaborate closely with our teams, and honor the legacies of the businesses we adopt. These are our key values for our lives and for our professional interactions.
Integrity – We honor commitments and act with honesty in every partnership.
Collaboration – We work closely with teams to achieve shared success.
Respect for Legacy – We honor the hard work, culture, and reputation that founders have built, while carrying their legacy forward as part of Ignite Partners’ journey, growing it for future generations.
Hands-On Excellence – We roll up our sleeves to improve operations and systems across every area of the business, working alongside teams to solve challenges, streamline processes, and create lasting, measurable impact.
Growth & Innovation – We invest in ideas, technology, and processes that enable businesses to grow, innovate, and remain competitive.
People First – We value employees, customers, and partners, fostering positive relationships and a strong and open culture.
Long-Term Thinking – We prioritize sustainable success over quick wins, creating lasting impact for all.